Young, Kimball. Social Psychology: An Analysis of Social Behavior
Chapter 23: Fashion as Collective Behavior

Summary:
In this article Kimball speaks of how human behavior is affected by fashion. Fashion massages the irrational and emotional parts of our human brains. It is considered a social ritual and is similar to crowd behavior. Through fashion we wish to be individuals but also be part of a whole, an irrational want by nature. Fashion speaks of the human collective unconscious.

How this relates to my paper:
‘the project’ is about achieving a behavioral self-awareness through fashion

Quotations:
Fashion, “Like ornament and decoration, they add an element of grace and pleasure to the intercourse of men and make it easier.”

“Crazed in fashion are really types of mental epidemics and are open to the same interpretation.”

“Fashion is an outgrowth of our emotional and irrational tendencies.”

“ Yes when two many follow a fashion, it decays and a new one arises.”

“If is probably rooted in our infantile and childhood habits of exhibitionism and showing off, of dressing up and being distinct in costume and manner in order to gain the attention of our parents and others.”

“The young immigrant often adopts current fads in dress and manner In order to overcome some of his sense of insufficiency.”

“Many students of social behavior have maintained that women’s intense interest in fashion is clearly a case of compensation of her sense of inferiority in this world of men.”

“As fashion spreads downward, from one social class to a lower class.”